Cristian Guajardo Garcia

Business Strategy

where data and creativity collide

#3 Keeping your competitive advantage: delivery

Today, brand new companies like Flirtey are going a step further by using drones that could carry almost anything on time (86% of Amazon inventory, weights less than 5 pounds, a weight a normal drone can comfortably move). The company is currently delivering Domino’s pizzas in New Zealand and also medical supplies in the US. So far, they are leading a brand new industry in which Alibaba, Amazon and Walmart (among many others) are running to lead.

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#2 Keeping your competitive advantage: Retail

Big changes can come in small packages.

In the late 1800’s packed baking powder changed retail entirely. 

John and George Hartford started branding and packing a product you could only get as a commodity. Through their family company, named A&P grocery stores, the Hartford's hired a chemist to ensure quality, created a red packaging with the A&P logo and decreased the selling price immediately now that they were producing in volume.
 

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Cristian Guajardo Garcia (cc) by-nc-sa | Made in London, UK |  2005 - 2017