Cristian Garcia

Digital Business Strategy

where data and creativity collide

El trabajo de encontrar trabajo II (inglés)

¿No te dan ganas de leer en inglés? ¿Crees que entiendes, pero no?. No hay problema, escribí la versión en español para ti. Vela aquí

This post is the sequel (out of 3) of my job searching adventures. You can read the first one here (en español).

The first thing for this post is a change in my attitude.

I have always dislike people that speaks with diminutives. A diminutive is kind of hard to explain in english, but it works perfectly in spanish. Let me try to tell you what is it like: A diminutive happens when someone says stuff such as “¿tomamos un cafecito?”, “chaito”, “un ratito”. Nope, not good. Anyways, this girl explains it way better. That same people are the ones talking about “eliminatorias” instead of “clasificatorias” for the world cup; Argentinians on the other hand always talk about “clasificatorias”. It’s all about the attitude.

Hai capito? positive attitude.

Therefore, this sequel is called the job of getting (and not searching) a job.

The second thing is something quite useful but at the same time, is something people just don’t do.

Get to know yourself

  1. What am I good at?
  2. What do I like?
  3. What is my passion?
  4. What do I love doing?
  5. Who are my idols? why?

I know, this might sound like "smoke", but it works. When you think about your situation and go on a search within (I repeat, not "smoke") you find valuable things about yourself. 

It’s not only me talking, uh Mccoy? In the meantime I read “Get the job you really want” by James Cann and the man basically talks about this same subjects: Get to know yourself, be persistent, manage market information and do network heavily.

I have done most of it, but before getting any further. I had to know myself and understand what I was doing wrong. Do believe me, do this soul searching. It works.

Well then. The getting is now officially open to LATAM.

Peru, Colombia, Argentina, Mexico and Bolivia. And the KPI’s proved me right. A quick search in Linkedin (.pe) showed me something I already knew: Peru is growing and demanding qualified workers. While Chile stops its growth, Peru expands.

After a quick glimpse, I decided to start visualizing my work. I created a kanban board that moves from the backlog, all the way to the tasks done (and its impact). The bottlenecks that I identified, forced me to iterate straight away.

Let’s go back a little bit on time. Let’s start with the problem.

I can’t find a job

Well then, instead of concerning, I take care of business.

WHY -> I have not been called for job interviews -> WHY -> I have not matched the desired profile -> WHY -> There's no match -> WHY -> Poor description of myself and poor applications -> WHY -> I was not clear enough (in my writing and search)

I have reach the conclusion that my lack of clarity was playing against my applications.

For lack of clarity I consider two main points:

  1. Not enough keywords.
  2. Too many applications.

At the end of this small exercise my problem has shifted from: I can’t find a job to:

I’m not being clear enough

How do I solve this?

I have decided to apply the Creative Problem Solving framework I like so much. Without knowing it, I already had framed the problem.

I have collected the information and now is time for the divergent part of the work.

After doing 1 brainstorming of 14 minutes I have collected 12 ideas. In the convergent stage, I choose the top 3 (feasible and actionable as main criteria).

(1) Create 4 separate cv’s according to the position I apply to

Objective: create profiles according to the industry needs

  • KAM — BDM — Brand Manager (according to the company slang)
  • International trade
  • Analytics — Digital
  • A generic one (for job hunting websites)

I’m the same professional but I change “the front end” The tagging and breadcrumbs grow exponentially, until I have this:

(2) Lean data: By collecting key information given by potential employers.

Objective: Collect relevant information for each position I’m interest in. This is linked to point #1

I started collecting the keywords that repeated the most in each job offering (grouped by role); once I have a ranking, I start using those words.

For this I used

I trained a bot to extract the titles and descriptions for KAM, BDM, Analyst, business intelligence, Digital and Brand Manager.

Once I have done this, I created a word cloud with the words that repeated the most. You know, like those Exel with the best performing keywords in a SEM campaign. CPC, CPA, impressions, whatever counts. Same thing, but using words to re-write my CV.

(3) Social Media: context is king

My first post was done with two objectives in mind: 

  1. Understand which platform worked better for me (according to my KPI’s)
  2. Communicate my “problem”

I went with Medium, Linkedin and my personal blog  My KPI’s were: visits, mails, profile visualizations by recruiters, comments and meetings I could generate. What happen when the 3 platforms competed?

My audience and context to trigger relevance is in Linkedin. Hands down.

The CTR’s are

  • Linkedin: 5.7%
  • Medium: 0% 
  • 0%

According to this I can tell you that my first post, was a big hit. I communicated my situation and sold myself in an alternative way. Once I had the attention of my audience, I come up with this post in which I apply a few working methodologies to problem solving.

Bonus Track

I created a small MailChimp campaign just to update headhunters in different countries. I attach my cv and a bullet list with highlights about myself.

I then used the newly premiered Microsoft Power BI Platform to visualize the results.


This is my second month and this is what happened.

  1. I got my first call from abroad. Only issue? They wanted me in their office the next day. The same company refused to have a Skype call.
  2. I apply less but smarter.
  3. I had 4 work interviews and entered to work processes in Latin America, Oceania and Europe.
  4. I learn how to deal with the unexpected.
  5. I got a new Coursera Diploma.

Cristian Guajardo García is a recently graduated MBA from Politecnico di Milano’s business school and the Indian Institute of Management in Lucknow, India. He has working experience in both, Italy and Chile, with Multinationals corporations( Entel, Luxottica, IBM, Universidad Andrés Bello), Startups (Mialuna, POIP, ChillBags) and also Government Entities (ProChile). With over 6 years of working experience, he has developed a holistic approach to work in companies merging both, business intelligence and creativity to problem solving.

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Cristian Guajardo Garcia (cc) by-nc-sa | Made in London, UK |  2005 - 2019