This year has been quite challenging. It was the first time I had to help in expanding a company to foreign markets, especially the US and Europe.
After 6 months, I'm happy with the results and signed deals in Africa, US, Central - South America and Europe.
I have had the chance to engage in discussions and business meetings with professionals from Kenya, Bolivia, Puerto Rico, Morocco, Australia, Italy, US or Germany. Each has different ways to conduct meetings, negotiate and close deals. You can read more about it here. It has been quite rewarding and different.
Now, after all those deals, partnerships and resellers have been signed. What weighs the most? Revenue and user acquisition (later on, retention and profit).
I have no clue what makes a good number, but I do know that is quite difficult to make inroads in new markets where competition has the first mover advantage or the entry barriers are quite high for an x amount of reasons.
What are my learnings after this first half in India?