Cristian Garcia

Digital Business Strategy

where data and creativity collide

Filtering by Tag: branding

The power of (great) branding: Roots of Fight

What is Roots of Fight? (extract from Roots Fan Page)

 

Roots Of Fight™ pays tribute to the rich history and tradition of martial arts from regions around the globe and connects the history and images of iconic fighters like Muhammad Ali® Bruce Lee™ Helio Gracie and Mike Tyson with the contemporary global scale of mixed martial arts. Roots Of Fight™ tells an authentic story that reflects a genuine place and time and weaves the true stories of icons from the past with those of the present - paying homage to the roots, regional influence and diversity of each discipline. The “Sweet Science”, “Jun Fan Gung Fu”, “Gracie Jiu Jitsu”, “Jeet Kune Do” along with “Muay Thai” and Krav Maga – legends about these fighting systems and others are explored by Roots Of Fight™.

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Cristian Garcia (cc) by-nc-sa | Made in 🇬🇧 |  2005 - 2019