Cristian Garcia

Digital Business Strategy

where data and creativity collide

Filtering by Tag: retail

#2 Keeping your competitive advantage: Retail

Big changes can come in small packages.

In the late 1800’s packed baking powder changed retail entirely. 

John and George Hartford started branding and packing a product you could only get as a commodity. Through their family company, named A&P grocery stores, the Hartford's hired a chemist to ensure quality, created a red packaging with the A&P logo and decreased the selling price immediately now that they were producing in volume.
 

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Cristian Garcia (cc) by-nc-sa | Made in 🇬🇧 |  2005 - 2019