I ran into TodayTix looking for theater options in London. Once I started using the app I realized that -as a proper digital gateway- it had an endless scrolling with all sorts of plays for really good prices.
After buying over 45 tickets on the app in just over a year, I realized I was hooked to its smooth usability and engaging content display. And even after trying other options like StubHub [from eBay] or TicketMasterUK I had to admit, the switching cost was high for me.
The app was created in New York (2013) by two Broadway producers and part of its success it’s on the fact that by then, only 1% of al the Broadway tickets were sold via mobile.
7 years later, the app operates in 3 continents and over 10 major cities and only in a year and half, TodayTix increased the ticket sales via mobile to 3%, raisin over $6MM to expand to other cities.Read More