Cristian Guajardo Garcia

Digital Business Strategy

where data and creativity collide

Semana de las Comunicaciones, Octubre 2015, Chile.

Classes Philosophy

From 2010 to 2015, I taught several classes at Universidad del Pacífico and Universidad Central, both located in Chile.

  • Interactive Platforms
  • Leading thesis professor
  • Digital Marketing Workshop
  • Thesis Project Management
  • Consumer Behavior (Master's level)

Main Subjects

1. Vision, Mission and Value Proposition

  • Core ideology
  • Vission and Mission statements

2. Market and Consumer Research

  • Design Thinking
  • Empathy Map
  • Service Design
  • Consumer Journey

3. Strategy

  • Strategy Formulation
  • Balance Scorecard
  • OKR's

4. Brand Ecosystem

  • Branding
  • Marketing
  • KPI's

You can see some of the books I have used through my classes in this link and have access to the latest keynotes here

Cristian Guajardo Garcia (cc) by-nc-sa | Made in London, UK |  2005 - 2018